Colin Edward Egan, formerly Professor of Marketing and Strategic Management, is Principal Consultant of Nexus Knowledge, an organizational and executive development practice engaged in the design and delivery of organizational transformation programmes and business education initiatives more generally.
He is also Academic Director of Strategic Management Think Tank, a publishing imprint exploring global business and marketing strategies in developed and emerging markets. Please click/tap the Strategic Management Think Tank tab on the Main Menu for details of current publications and the 20:20 Vision tab for brief details of book publications scheduled for 2020/2021.
Between 2007-2015 Colin was Visiting Academic at Warwick Business School (WBS), UK, where he taught Core and Elective MBA international business and marketing courses and supervised Masters’ theses. From 2008-2013 he was Coca-Cola Professor of Marketing and General Management Program Director at IEDC – Bled School of Management, Slovenia, and prior to this Professor of Strategic Management at Leicester Business School, De Montfort University, UK, between 1995 and 2007. He was Joint Academic Director of the IBM Marketing University between 1994-2002 and Principal Consultant, Academic Director and Faculty Manager of the BP Sales and Marketing Academy between 2002-2006.
In the last five years Colin has been Visiting Faculty at a number of leading international academic institutions, delivering Executive MBA Marketing and Global Strategic Management courses at:
- Hong Kong University of Science and Technology (HKUST), Hong Kong
- SKOLKOVO (Moscow School of Management), Russian Federation
- Rotterdam School of Management, Erasmus University, The Netherlands
- International University of Monaco (IUM), Monaco
- Danube Business School, University of Krems, Austria
He has received the Warwick Business School ‘Outstanding MBA/MSc Teacher Award’ on six occasions since 2008 and was nominated for the coveted BP Helios award for his work on management development in the company. He has worked as a consultant to large corporations, designing and delivering in-house executive development programmes for companies including Philips, Reed Elsevier, IBM, Castrol, YKK and BP. He has also worked with many Small and Medium-sized Enterprises (SMEs), primarily in partnership with organizations such as the Chartered Institute of Marketing and various chambers of commerce.
University Experience and Expertise
Please click/tap the ‘Graduation Day!’ icon above/left to see details of Colin’s academic activities to date, including editorial positions and external university examination duties and responsibilities.
Business Sector Experience and Expertise
Please click/tap the ‘Business Communications’ icon above/left to view details of the industrial and business sectors which Colin has worked in, either as a consultant facilitating strategy and innovation workshops or in the design and delivery of executive development programmes in the academic and corporate arenas.
International Experience and Expertise
Please click/tap the ‘All-Around-the-World’ icon above/left to see the countries where executive development programmes, MBA courses, strategy workshops and speaking engagements have been delivered by Colin.
Research and Publications
Twenty-five years ago, along with his colleague Professor Peter McKiernan at Warwick Business School in the UK, Colin published a book in association with the Economist Intelligence Unit and Addison–Wesley tilted Inside Fortress Europe: Strategies for the Single Market. The text examined principles of global business strategy alongside a discussion of the political and economic processes involved in the creation of the European Single Market on 1st January 1993. It also presented case studies demonstrating how American and Japanese companies were proactively preparing for the new European market environments they were facing.
With few exceptions, notably German companies (and especially smaller Mittelstand firms), European companies were cumbersome, excessively parochial and wasted way too much organizational energy on seeking market protection (hence the ‘fortress’ title) rather than competing aggressively. His new work, Outside Fortress Europe: Strategies for the Global Market and the five BiteSized Fortress Europe Volumes derived from it are published by Strategic Management Think Tank and have broader ambitions. Please click/tap the Strategic Management Think Tank tab on the Main Menu for further details of these publications. Click/tap the 20:20 Vision tab on the Main Menu for details of books scheduled for publication in 2020 and early 2021.
In 1995 Colin was awarded the prestigious MCA Best Management Book of the Year Award for Creating Organizational Advantage. The book received the following acclaim from Professor Bob Galliers, Dean of Warwick Business School, University of Warwick, UK, and Chairperson of the MCA Judging Panel:
“While covering considerable territory from a range of angles, this book does not suffer from the kind of terminological opacity all too often found in academic tomes. If you are looking to be challenged and are interested in delving more deeply into the range of topics that make up the management discipline, you should derive a great deal of benefit from it”.
In 2002, along with Professor Sue Bridgewater, he co-authored International Marketing Relationships, a book which achieved critical acclaim and commercial success on its publication in 2002. In his Forward to the book Professor Peter Turnbull, Dean of Birmingham Business School, made the following observation:
“The evolution of a new paradigm in management is always both exciting and challenging; this book is both; intellectually challenging, exciting, comprehensive and very readable. I commend it wholeheartedly; it will, I believe, prove to be one of the ‘classics’ of international marketing”.
During his academic career he has published over thirty articles in the areas of International Business, Strategic Marketing Management, Services Marketing, Innovation, Brand Management and Industrial Marketing Strategy. He is co-editor of the CIM Handbook of Strategic Marketing which features contributions from 15 leading Professors of Marketing on their specialist subject areas.
Colin is the author of the Global Business Strategy (GBS) Blog, a limited-series weekly updated commentary which combined extracts from Outside Fortress Europe: Strategies for the Global Market with analysis of current international business issues and the challenges which these present to companies designing and/or managing global business strategies during an extraordinary period in the history of globalization. The first posts of the GBS Blog were entered on 1st March 2019. The final entries in this series were posted on 3rd May 2019. To view the objectives, philosophy and scope of the GBS Blog along with the final peer-reviewed curated compilation of posts in The Global Business Strategy Album please navigate to relevant tab on the Main Menu of www.outsidefortress.eu (opens in a new tab/window).
Colin stepped down from full-time university administration responsibilities on 30th September 2018 to focus upon the activities of Strategic Management Think Tank and Nexus Knowledge, including ongoing engagements with international university business schools and companies of all sizes, from all sectors and in multiple countries.
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All content © Colin Edward Egan, 2020