Nexus Knowledge & global Business Strategy

This page presents a graphical overview of the range of activities undertaken by Nexus Knowledge over many years, most of which have been designed and delivered by Colin Edward Egan in association with long-term clients from the university and corporate sectors. All of the engagements have had an international outlook, hence the strong alignment of Nexus Knowledge with Global Business Strategy.

Nexus Knowledge philosophy
The ‘Chakra Mandala’ motif represents the Nexus Knowledge vision of enabling the successful delivery of global business strategies via the education and development of executives and managers responsible for their implementation. This is wholly consistent with the stated philosophy of Outside Fortress Europe: Strategies for the Global Market:

This is a book with an attitude which acknowledges scholarly debate, but which expresses its own opinion, particularly regarding what is possible for companies to achieve despite the naysayers who claim otherwise. It is aimed at smart managers who want to create and run Intelligent Companies. It reflects a desire for positive organizational and personal change and it emphasises that there is no need to draw a distinction between academic theory and business practice: one begets the other and positive transformation is indeed achievable through effective leadership, management development, operational excellence and employee engagement. And strategic clarity…

The first category of Nexus Knowledge engagements listed on this page focuses on one course: Global Business Strategies (GBS). First developed at Warwick Business School, University of Warwick, in 1991 as an amalgam of international business and strategic management courses, it has recently been translated in full into Chinese and delivered by Colin with simultaneous interpretation to executives attending a Masters Programme at the Hong Kong University of Science and Technology (HKUST) Business School.


Global Business Strategies

Hong Kong University of Science and Technology (HKUST) Business School Executive MBA Program
Elective: Global Business Strategies (taught with simultaneous interpretation).

Please tap/click the image above for comprehensive details of this course


In-Company Universities and Academies

IBM Marketing University
Chartered Institute of Marketing (CIM) Advanced Certificate in Marketing Program
Delivered worldwide between 1994-2002.


BP R&M (Downstream) Sales & Marketing Academy
Marketing Excellence Programme, built upon the curriculum of the CIM Advanced Certificate in Marketing
Delivered worldwide to participants from all downstream business units.


Customized Workshops

BP E&P (Upstream) Internal Marketing Programme
Strategic Marketing Workshop for serving internal customers
Delivered worldwide to 180+ executives and managers from upstream technology units within a fifteen-month time frame.
Programme nominated for the prestigious annual BP Helios Award.


Philips Consumer Electronics
ASPAC Trade Marketing Workshop
Delivered across major countries of the Asia Pacific region. ‘Train the trainer’ method used. Workshop content and templates etc. translated into Chinese, Korean and Japanese.


Customised Executive Development Programmes

IEDC Customised Executive Programs
AstraZeneca Moscow: Customers & Markets
Core module of regional leadership academy program.


YKK Cross-functional Marketing Excellence Programme
Designed with Senior Leadership Team for the UK & EMEA region.
Extended to the Iberian organization and delivered with simultaneous Spanish interpretation.


MasterClasses & Seminars

SKOLKOVO: Moscow School of Management
Executives & Entrepreneurs MasterClass Workshop, delivered via video link throughout the Russian Federation with simultaneous Russian interpretation
Strategic marketing for profitable growth.


Bosch Communications Systems
Value-driven marketing seminar/workshops for EMEA technical teams
Element of cultural change programme following the acquisition of Philips Business Electronics Division by Bosch Communications Systems.


Online Executive MBA Program

Monaco Executive MBA: Online Module
Delivered weekly in live sessions to participants in locations including Moscow, Monaco, California, France and Germany.


MSc and Executive MBA Core Courses

Warwick Business School Masters’ Programmes
MSc Marketing and Strategy
Issues in Marketing: Theory & Practice
Achieved ‘Warwick Business School Outstanding MSc Teacher Award’.


Rotterdam School of Management, Erasmus University, Netherlands
Marketing Management.


IEDC – Bled School of Management, Slovenia
IEDC Executive MBA
Strategic Marketing.


SKOLKOVO: Moscow School of Management
Marketing & Buyer Behaviour (taught with simultaneous interpretation).


Executive MBA/msc Electives

Warwick Business School MBA Programmes
Executive (Modular) MBA Elective: International Marketing
Achieved ‘Warwick Business School Outstanding MBA Teacher Award’ on four occasions.


Warwick Business School MBA Programmes
Executive (Modular) MBA Elective: Integrated Marketing Communications
Achieved ‘Warwick Business School Outstanding MBA Teacher Award’.


Danube Business School, University of Krems, Austria
Professional MBA Elective: Product and Brand Management.


Warwick Business School Masters’ Programmes
MSc Marketing and Strategy
Elective: Global Business Strategy.


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 All content © Colin Edward Egan, 2020