Colin Edward Egan (2018)
Outside Fortress Europe: Strategies for the Global Market
Rugby: Strategic Management Think Tank

Book Description
This book is not about Brexit or, indeed, the European Union. Or the USA, Japan and China. Or any country-else, for that matter. Or fortresses. Rather, it is about the design and delivery of global business strategies by companies of all sizes and from all sectors in a geopolitical and economic context which has its origins firmly rooted in late 18th Century political economy.


Brexit will proceed and, regardless of how long any ‘transition period’ is finally negotiated between the UK and the EU, and whatever trade agreement is settled upon, hard, soft or fudgy, companies of all countries should be preparing now for a post-Brexit era of global competition and free trade.

This is not a ‘how-to’ book in the traditional academic or airport-bookshelf sense: it doesn’t claim historical determinism, nor does it offer the crystal-ball clairvoyance of the consultant chimera. What it does do is capture a moment in time in the historical development of globalization while presenting the principles, frameworks, processes, methodologies and tools for enquiring managers to make intelligent decisions in what has been described as an era of extreme discontinuity, uncertainty and unreason: A ‘Tears for Fears’ dystopia wherein everyone wants to rule the world but no one quite knows how to go about it.

Theories of International Business, Finance, Economics, Strategy, Competition, Global Strategic Management, Marketing and Organizational Behaviour are presented alongside a proven Practical Framework for Global Business Strategy Success which embraces effective strategic marketing, innovation, brand management excellence and implementation capabilities. After all, a strategy which can’t be implemented is not a strategy at all.

This is not a management ‘textbook’ in the traditional sense of providing the MSc/MBA/DBA/Doctoral student or the inquisitive reader with a critical evaluation of the literature in a narrowly-defined subject field, although it recommends such texts where relevant and helpful. It is a book with an attitude which acknowledges scholarly debate, but which expresses its own opinion, particularly regarding what is possible for companies to achieve despite the naysayers who claim otherwise. It is aimed at smart managers who want to create and run Intelligent Companies. It reflects a desire for positive organizational and personal change and emphasises that there is no need to draw a distinction between academic theory and business practice: one begets the other and positive transformation is indeed achievable through effective leadership, management development, operational excellence and employee engagement. And strategic clarity…



Part One: An Historical Perspective on Globalization

Prologue. 1843

1.    Ten Years That Shook the (Capitalist) World: 1988 – 1998
2.    Strategic Planning and Organizational Design for Global Business Strategy

Part Two: Global Business Strategy

3.    Theories of International Business
4.    Theories of Strategy and Competition
5.    Analysing Global Markets and the Intelligent Company
6.    Strategic Marketing and Global Brand Management
7.    A Practical Framework for Global Business Strategy Success
8.    Implementing Global Business Strategy

Part Three: Creating Organizational Advantage

9.   Acquisitions, Joint Ventures and Strategic Alliances in Global Business Strategy
10.  Theories of Organizational Behaviour and Strategic Management
11.  A Strategic Perspective on Managing Change
12.  A Stakeholder Perspective on Global Business Strategy

Part Four: Epilogue and End Notes

Epilogue. Capitalism: And How to Survive It!

EndNote One. Glossary of Global Business Strategy Concepts and Terms
EndNote Two. Milestones in the History of Globalization
EndNote Three. The Strategic Marketing Trinity: Customer/Competitor/Differential Advantage Analyses
EndNote Four. Author’s Recommended Textbooks and Business Biographies
EndNote Five. Full-Text Bibliography


What’s Inside?


Detailed Contents
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All content © Colin Edward Egan, 2020